WOODBRIDGE WINES
ART DIRECTION | BRANDING | SOCIAL | PRINT
Thanksgiving should be a time for spending time with loved ones and sharing gratitude. But for 54 million Americans, it highlights a difficult reality: food insecurity. We teamed up with Woodbridge Wines, Feeding America and celebrity interior designer Nate Berkus to bring nourishing meals for those in need. For every bottle of Woodbridge purchased during the holiday season, a meal was donated to those in need through our partnership with Feeding America. We created a digital campaign, custom recipes, and a signed cookbook giveaway.
The Branding
I developed branding that draws inspiration from the warmth and spirit of Thanksgiving. Rich, inviting colors reflect both the sense of togetherness the holiday brings and the deep hues found in a glass of wine. Illustrated and striped patterns echo the comforting textures and familiar details found throughout the home. The overall design was intentionally kept approachable and understated to ensure that the core message—giving back to the community—remained front and center.
Social Assets
The Cookbook
We developed unique holiday recipes and showcased them in a limited-edition cookbook. We did a giveaway where a few lucky winners won a Nate Berkus signed copy of the cookbook.
Team
CLIENT:
Woodbridge Wines
MY ROLE:
Art Director & Designer
ASSOCIATE CREATIVE DIRECTOR (ART):
Kelsey Shalvoy
ASSOCIATE CREATIVE DIRECTOR (COPY):
Sydney Olstad
COPYWRITER:
Amy Silvestri
PRODUCER:
Alyson Shumeyko
DIRECTOR:
Emily Anderson
CINEMATOGRAPHER:
Carter Oakley
PHOTOGRAPHER:
Yachin Parham
Social Videos
We teamed up with interior designer Nate Berkus to show how effortlessly Woodbridge could become part of holiday celebrations. Nate Berkus worked in a NYC Feeding America location to promote the importance of giving back to those in need during the holidays.
