ASPIRIN
ART DIRECTION | DESIGN | SOCIAL
Over 104 million American lives are at risk of getting Cardiovascular disease. With Bayer Aspirin we launched the “See Your Risks” campaign by using nostalgic elements to convince Baby Boomers, Gen Xers, and Elder Millenials to take to their doctor and get their heart health checked. We also teamed up with renowned artist Jason Naylor and healthcare professionals to create awareness.
Medical Content
We collaborated with medical professionals to develop and film engaging concepts that balanced entertaining concepts with medical credibility. Each piece was designed to be fun and relatable to align with the overall tone of the campaign, while still delivering informative messages that encouraged viewers to take action and get their heart health checked.
Artist Partnership
We teamed up with award-winning artist Jason Naylor to create a one-of-a-kind, spray-painted art piece. This custom artwork became the foundation for a limited-edition sweatshirt design, helping us spark excitement and draw attention to the campaign.
The Social Campaign
We crafted a series of unique social media posts designed to tap into feelings of nostalgia, using familiar imagery, references, and themes from the past to emotionally resonate with our target audience.
Team
CLIENT:
Aspirin
MY ROLE:
Art Director & Designer
ASSOCIATE CREATIVE DIRECTOR (ART):
John Linitz
COPYWRITER:
Cece Stewart