ACADIA
ART DIRECTION | BRANDING | ACTIVATION | SOCIAL
We partnered with world-renowned actor Ryan Reynolds and Acadia Pharmaceuticals to launch the More to Parkinson’s campaign—an initiative aimed at raising awareness about a lesser-known aspect of Parkinson’s disease: hallucinations and delusions. Together, we brought visibility to this often-overlooked symptom and helped spark meaningful conversations around it.
Ryan Reynolds’ personal production company created a powerful video series sharing the story of his father’s Parkinson’s diagnosis. We supported the campaign by developing all surrounding social content and coordinating speaking events for Ryan to share his story and help educate caregivers about the often-overlooked symptoms of Parkinson’s.
The Branding
I led the branding for the More to Parkinson’s campaign, designing abstract shapes inspired by the types of hallucinations and delusions commonly experienced by people with Parkinson’s disease. To support the campaign’s goal of educating caregivers about these lesser-known symptoms, I chose a calm and soothing color palette that felt approachable, helping caregivers absorb the information without feeling overwhelmed.
Social Content
Team
CLIENT:
Acadia Pharmaceuticals
MY ROLE:
Art Director & Designer
SENIOR DESIGNER:
Kiley McArtney
PRODUCTION COMPANY:
Maximum Effort